Case Study


Cycling is for everyone, and so is Morvélo.

Innovative, leading cycling clothing company, Morvélo, dominate their industry through their serious passion for cycling. They stand on the values of not taking themselves too seriously and they believe cycling should be fun, vibrant, creative and exciting. Basically they’re all about good times on two wheels.

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The Service

We have been working with Morvélo for a number of years, helping them maintain and support their Magento site and through this, we have built up a great relationship with the team.

When Morvélo wanted to re-platform their site ahead of Magento 1 no longer being supported as a platform, they came straight to us to receive an expert consultation on the best approach and alternative platforms to consider during this crucial move.

Through numerous scoping sessions and an in-depth analysis of functional requirements which included multiple stores, Morvélo opted for Shopify Plus.

As we had a great understanding of the business and site functionality, we were able to quickly scope out the requirements and built a list of optimisations made possible through the re-platform from Magento to Shopify Plus.

Working closely with the Morvélo team throughout the wireframe, design, taxonomy, build and testing phases, the project was completed within three months.

Using their fantastic photography, the result has been a beautifully functioning website which offers a slick user experience and is perfectly optimised across all devices. We also implemented key integrations including Klarna Payments and Nosto Product Personalisation, for smart recommendations of related products.

Since launch, we have also helped the Morvélo team set up a standalone site for a separate product range. Utilising much of the functionality and structure of the initial store allowed them to get the additional Overland store up-and-running in no time.

The Results

Since launching in February vs. previous year:

  • 82% increase in revenue
  • 160% increase in ecommerce conversion rate
  • 147% increase in transaction numbers

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