Hexhamshire Organics delivers high quality, organic produce directly from their farm to your door. Based in Northumberland, couple Bob and Ann grow fresh, organically certified vegetables, herbs and fruit on their farm, with pedigree pork and other delicious produce on offer as well.
Customers can choose from set fruit and vegetable boxes or create their own from the selection available. The box is then delivered free if they live in their North East delivery area.
The fresh fruit and veg sector was becoming increasingly competitive, with similar businesses popping up covering the same areas as Hexhamshire Organics. Many of these competitors ranked higher than Hexhamshire Organics for important search terms, but many of them were buying their product from wholesalers. In addition, lockdown saw customer demand increase by 50%. The old WooCommerce website was inherently slow due to its modular, plug-in nature, and the Hexhamshire team were struggling to keep up with orders.
To address these issues, we proposed a Shopify website, which would offer the functionality needed for customers to build their own fruit and veg boxes and subscribe to regular deliveries, as well as the ease of administration the Hexhamshire team required to be able to add new products and update collections with the changing seasons.
We found that the Shopify standard plan provided a lot of the functionality the business required, and any functionality not provided out of the box could be rectified with the use of apps. One of the major requirements was of course the online shop, which worked a little differently to a standard ecommerce website in that it required a “build your own box” option, allowing customers to choose from the produce available which changes with the seasons.
We designed a custom Shopify theme to improve user experience and strengthen brand image, incorporating bespoke illustrations to bring some vibrancy to the site.
Since Hexhamshire Organics only deliver to certain postcodes, it was important to set up shipping profiles in Shopify in order to ensure the delivery area was explicit to customers during the checkout process to stop anyone checking out who was not eligible for delivery.
We also wrote SEO-focused copy for all pages on the website, including each type of box and individual product, giving Hexhamshire Organics the best chance of ranking in search results for relevant keywords
*2021 vs 2022