Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you contact us, sign up to our newsletter or make a purchase through the site, we collect certain information from you which may include your name, billing address, shipping address, payment information (including credit card numbers), email address, telephone number and purchase history (this also applies to PayPal transactions). We refer to this information as “Order Information”. This information is held on the grounds of consent as we explicitly request permission to hold this data during the signup process.
We collect and process personal data about individuals from third-party sources. The types of data we collect may include, but are not limited to, contact information, business details, and other relevant information. You have the right to opt out of these services directly using this link and this link.
We use this data to contact other businesses, conduct marketing activities, or perform other operations related to our business services.
We may share this data with selected third parties (software providers) for the purpose of business operations. Rest assured, we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We never sell this data.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed.
You have certain rights under the General Data Protection Regulation including the right to request access to, and rectification or erasure of, your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud and
– When in-line with the preferences you have shared with us, provide you with information or advertising relating to our products or services which may be based on your purchase history.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use your Personal Information to inform our online advertising campaigns (for example, through remarketing campaigns to reach people who previously visited the Site, and match the right people with the right messages based on how they browse and interact with the Site).
Sharing your personal information
We share your Personal Information with trusted third-parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, your principal rights under data protection law are:
(a)the right to access;
(b)the right to rectification;
(c)the right to erasure;
(d)the right to restrict processing;
(e)the right to object to processing;
(f)the right to data portability;
(g)the right to complain to a supervisory authority; and
(h)the right to withdraw consent.
If you would like to exercise these rights, please contact us through the contact information below.
If you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you contact us or place an order through the Site), or, otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred to trusted third-parties (for example, Google Analytics, MailChimp and PayPal where relevant) based outside of Europe, including to Canada and the United States.
When you contact us, sign up to our newsletter or place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or by mail using the details provided below:
[Re: Privacy Compliance Officer]
65 Westgate Road, Newcastle-upon-Tyne, NE1 1SG