SEO (Search Engine Optimisation) is the pursuit of trying to rank your website highly in the search engine results pages. It involves implementing a set of strategies and practices aimed at increasing the quantity and quality of organic traffic to a website. Search engines use complex algorithms to determine the relevance and authority of web pages in response to a search query. SEO helps align a website with these algorithms so that it’s more likely to rank higher in search results, ultimately driving more traffic to the site.