Read, Learn and Grow

Venture Stream Blog

We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.

6 signs you've outgrown your ecommerce platform

April 11, 2024

6 Signs you’ve outgrown your ecommerce platform

Ecommerce, Shopify, Website Design & Development

As an ecommerce business, your needs are ever evolving. What may have worked in the past probably won’t work for you now, and your ecommerce platform is no exception.  No one wants to deal with a website migration – they’re time consuming, complicated and often stressful. But sometimes they’re unavoidable, and having an experienced ecommerce […]

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How to build a brand identity

April 5, 2024

How to build a brand identity

Creative

Building a brand identity that resonates with real people is essential for the success of any business.  From your colour palette to typography and messaging, your brand identity is essentially the first impression your business leaves on your audience. But how do you make sure it’s a good one? In this blog, we’ll dive into […]

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Shopify website redesign

March 27, 2024

Shopify website redesign: when is it time for a refresh?

Ecommerce, Shopify, Website Design & Development

The design of your Shopify store plays a crucial role in attracting and retaining customers.  A beautifully designed website can enhance user experience, boost conversions, and ultimately drive revenue. However, as trends change and technology advances, it’s essential to periodically evaluate whether your Shopify store needs a refresh.  In this blog, we run through the […]

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Shopify vs BigCommerce

March 19, 2024

Shopify vs BigCommerce: which is the better ecommerce platform?

Ecommerce, Shopify, Website Design & Development

When it comes to choosing an ecommerce platform, Shopify and BigCommerce are two stand-out options, and leading choices for businesses looking to grow their online store. Both platforms offer a wide array of features and tools, but which comes out on top? In this detailed comparison, we’ll delve into the key aspects including pricing, performance, […]

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Marketing during a recession

March 7, 2024

Marketing during economic uncertainty: let’s talk about it

Marketing, Strategy & Consultancy

It’s no secret that the past few years have been tough for the UK economy. And while the chancellor’s spring budget announcement yesterday has certainly brought hope to the situation, higher overall living costs means that many consumers will continue to tighten their purse strings.  When consumer confidence wavers, it can be tempting for ecommerce […]

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Email marketing design: the brands getting it right

February 22, 2024

Email design examples: the brands getting it right

Creative, Email Marketing

Email marketing remains a powerful tool for businesses to connect with their audience.  However, in a sea of overflowing inboxes, standing out requires more than just compelling content—it requires an eye-catching design that captures attention and drives engagement.  So, what makes a good email marketing design? Let’s take a look at what goes into creating […]

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The cost of running a Shopify store

February 15, 2024

How much does it cost to run a Shopify store?

Ecommerce, Shopify

Shopify has become the go-to platform for online retailers to establish and scale their businesses. And as a certified Shopify partner ourselves, we’d highly recommend it if you’re looking for a trustworthy foundation for your ecommerce website.  But before you dive into a new site build or migration right away, it’s important to know the […]

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reactive pr vs proactive pr

February 7, 2024

Reactive vs proactive PR: which is more effective?

Digital PR, Marketing

Two distinct PR strategies reign supreme: reactive and proactive PR.  While both approaches aim to manage a brand’s reputation and perception, they employ different tactics. Understanding the nuances between these two is crucial for any business aiming to craft a successful PR strategy.  In this blog post, we’ll delve into the differences between reactive and […]

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Shopify vs WooCommerce

February 2, 2024

Shopify vs WooCommerce: is it time to switch platforms?

Ecommerce, Shopify, Website Design & Development

Choosing the right ecommerce platform is a critical decision for any online business.  Two of the most popular options, Shopify and WooCommerce, do have a lot in common, but ultimately offer two different experiences. In this comprehensive comparison, we’ll dive into the features, pricing and pros and cons, so you can make an informed decision […]

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Migrating from Mailchimp to Klaviyo

January 24, 2024

Migrating from MailChimp to Klaviyo: everything you need to know

Email Marketing, Marketing

To stay ahead of the curve in email marketing, you need to choose the right tools for the job. If you’ve been considering a shift from Mailchimp to Klaviyo, you’re on the right track. In this comprehensive guide, we’ll walk you through the migration process step by step, highlighting why Klaviyo is the superior platform […]

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Shopify mistakes to avoid

January 18, 2024

9 Shopify mistakes to avoid

Ecommerce, Shopify, Website Design & Development

Shopify is one of the top ecommerce platforms, but that doesn’t mean success is automatically guaranteed.  As a certified Shopify partner, there are a few common mistakes we see over and over again, which cost merchants time, money and conversions.  In this blog post, we’ll explore some common mistakes that Shopify users often make and […]

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The best ecommerce platform for furniture & homeware brands

January 11, 2024

The best ecommerce platform for furniture & homeware brands

Ecommerce, Shopify, Website Design & Development

Choosing the right platform is a critical decision for any furniture and homeware brand. While there are an array of platform options available to merchants, we believe that Shopify ticks all of the boxes for sustainable growth in the furniture and homeware sector.  In this blog, we take a look at the key considerations when […]

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