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International-seo

If your business already operates in several countries or you’re looking to make your first international expansion, a comprehensive international SEO strategy is crucial to establishing a digital presence in your target markets.

Whether you’re an ecommerce business exporting goods to several territories or a service provider with locations across the globe, your online visibility is paramount to your business’s overall success. Working with an international SEO agency like ourselves ensures that your website is optimised for international reach, stands out among your competitors and drives custom from your areas of operation.

Our International SEO services

An international SEO strategy is made up of several core components, however no two business requirements are the same. That’s why we don’t provide a one-size-fits-all package and instead tailor our approach specifically to your business, its goals and objectives and the markets in which you wish to target.

International SEO audit

First and foremost, you need to understand your current international positioning before making refinements to your strategy. That’s where an international SEO audit comes in. We take a look at the infrastructure of your website and assess its readiness for international targeting, identify any issues that may be harming your organic presence and present you with a roadmap to both fixing these issues and optimising your site.

Domain Structure

There are several options to consider when determining your international domain structure and which is right for your business depends on your current setup. We will assess your existing website architecture and outline a strategy for how best to expand or optimise on an international basis.

Hreflang Tags

Properly implementing hreflang tags is crucial for any domain operating internationally. These tags help search engines understand the language used on a specific page, ensuring that the correct version is displayed in search results for queries in that language. We can ensure your hreflang attributes are set up correctly to optimise your international presence.

Multilingual keyword research

If your target markets speak a different language, your site’s content must be optimised using the relative language. This is not only important for search engines to be able to rank your content in these countries, but also to provide a valuable user experience. Whether you’re targeting a variety of countries that all use different languages, or multiple regions that use the same language, we can help you to get to know this audience and what they’re searching for.

International content localisation

Creating content that factors in not just what your target countries’ audiences are searching for, but that also provides them with value and considers their unique culture and trends is key to generating conversions. From speaking their language, to meeting their needs, we can help you devise an international content strategy.

International citations

Gaining citations from key directories and platforms that serve your target markets is necessary to establish trust and authority, both from users and search engines. We can create a list of publications and build quality citations, working to boost your off-site international visibility.

International SEO consultancy

Navigating the international SEO landscape can be daunting, there’s many options to consider in terms of your website’s setup and how to know which is best can be challenging. From gTLDs and hreflang tags, to ccTLDs and subdomains, we can provide you with guidance on the best practice for your website in relation to the countries you serve.

Technical SEO support

When operating in several territories, ongoing monitoring and maintenance of your website infrastructure is necessary to avoid negative performance. Naturally, having multiple arms to a website can cause technical issues to arise, so it’s important to have ongoing visibility of these to address them promptly. We can provide you with a bespoke automated dashboard that crawls your website and monitors technical issues in real-time, to ensure you’re equipped to deal with anything detrimental to performance speedily.

Common Questions

What is international SEO?

International SEO is a strategy for businesses that operate in multiple countries, which works to tailor their online presence for each territory. From increasing organic visibility on a global scale, to strengthening your brand authority within your target markets and maximising your profit potential, an international SEO strategy is essential for any business that serves multiple countries.

What is the difference between international SEO and local SEO?

An international SEO strategy is designed to optimise your website to rank well in search results across multiple countries or languages, while local SEO aims to increase your organic visibility within specific geographic areas where users are seeking local information. You can learn more about the differences by visiting our local SEO services page.

Is international SEO only necessary for businesses with physical locations in multiple countries?

No, international SEO is an essential strategy for any business that serves multiple countries, regardless of whether you have a physical presence. International SEO is designed to expand your online presence so you can reach your relevant target markets, whether that be with products, services or digital goods.