We devise, design and distribute effective and targeted email marketing campaigns to millions of inboxes worldwide, with each campaign created with purpose – to stimulate an action and deliver an impressive ROI.
Email is a personal, intimate marketing channel and should be treated as such.
Ultimately, each individual on your email marketing database has given consent for your business to send something to either their personal or professional inbox – so it’s worth taking the time to make sure that what you’re sending them is relevant, timely and thoughtful.
We are passionate about email marketing as, when used well, it is an effective connection with your targeted audience and therefore can give you excellent returns. Through email marketing you can reach out to your current and potential customers and keep them updated on your company’s latest deals and news while directly measuring the new leads and revenue generated from each campaign.
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Data-driven email marketing strategy
Our team will work with you to develop a strategy that will maximise the lifetime value of each subscriber. We do this by delving deep into your email marketing data to inform a number of buyer groups that will respond to different marketing messages. We then creatively communicate these messages at exactly the right time to deliver maximum click-throughs and conversions.
Email marketing campaigns
We are ready to design, build and supply sophisticated one-off campaigns as well to completely manage this channel year-round. This includes coordinating and optimising smart and automated messaging campaigns such as abandon basket, special offer, trigger-based and personalised email marketing campaigns that lead to uplifts in the generated revenue and profitability of this channel.
A diligent approach to data
Our email marketing experts can work alongside your team to ensure that your business and its email marketing data are GDPR compliant and improve email deliverability.
Email template design
Our professional designers will bring your message to life and increase your target audience engagement by building a bespoke email template that fits seamlessly with your brand and its core values. The end product will be a sleek email design that recipients will instantly recognise as your brand’s, tailored to encourage conversions.
Tracking and reporting
Measuring success in the same way that you do, our team delves into granular details of reporting to continuously understand and improve each campaign; ensuring maximum click-throughs and conversions. We constantly monitor what works well and what doesn’t, changing tact when appropriate and testing various methods to find the most productive for your business.