Strategy & Consultancy | Blog Articles

Topic: Strategy & Consultancy

July 29, 2021

How to Upgrade to Google Analytics 4

Google Analytics 4 launched in October 2020, and offers a whole host of new and innovative features. Whilst getting st...

June 25, 2021

The Rise of TikTok and What It Means For Ecommerce

Ecommerce, Shopify, Strategy & Consultancy

Since its launch in 2016, TikTok has soared in popularity. Now the social media platform of choice for Gen Z, marketers ...

May 28, 2021

The Importance of Online Reviews and How to Manage Them

Ecommerce, Strategy & Consultancy

We probably don’t have to tell you that your customers’ opinions matter. In a world where more consumers are purchas...

February 19, 2021

How to Analyse Ecommerce Data

Ecommerce, Strategy & Consultancy

We recently shared a post on how to improve your Shopify reports with all of our tips and tricks for setting up and orga...

February 4, 2021

How Your Marketing Strategy May Change Post Pandemic

Marketing, Strategy & Consultancy

The events of the past 11 months have had a profound impact on businesses across all industries. COVID-19 has complete...

January 20, 2021

How to Improve Your Shopify Reports

Ecommerce, Shopify, Strategy & Consultancy

Shopify is undeniably one of the most popular ecommerce platforms around. From access to 1000s of intuitive apps, to a t...

December 10, 2020

Six Ways PPC & SEO Can Work Together

Strategy & Consultancy, PPC, SEO

Many moons ago, running ads in search was seen as more of an optional extra. Many brands were able to generate healthy r...

November 27, 2020

What is Content Marketing?

Marketing, Strategy & Consultancy

As technology advances, competition increases, and the digital landscape as a whole becomes more saturated, marketers ar...

November 12, 2020

How to Increase Revenue Through Email Automation & Remarketing

Strategy & Consultancy, Marketing

The average basket abandonment rate is almost 80%. Whilst abandoned shopping baskets are inevitable when running an ec...

November 5, 2020

6 Reasons to Bid on Your Own Branded Keywords

PPC, Strategy & Consultancy

The idea of bidding on your own brand has been somewhat controversial in the past. These days, brand bidding is ve...

October 9, 2020

Tips For Building a Successful Black Friday Ecommerce Strategy

Ecommerce, Strategy & Consultancy

October has arrived which means the countdown to the biggest event in retail is officially on. Whilst the sheer mentio...

September 15, 2020

How to Develop an Ecommerce PPC Strategy in 8 Steps

PPC, Strategy & Consultancy

Wondering what it takes to develop a winning PPC strategy for an ecommerce business? Follow our simple, eight step guide...

Cookie	Duration	Description
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
language	session	This cookie is used to store the language preference of the user.
mc_session_ids[default]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][0]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][1]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][2]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][3]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][4]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_44425529_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 10 days 14 hours 23 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.