Technical SEO
If you want to occupy the top positions in the SERPs, you need to make sure your website is built on a solid foundation first. Many businesses fall into the trap of only focusing on on-page content and neglecting the technical aspects of SEO.
The bottom line?
If you don’t take care of the technical side of your website, you’re not going to see the results you want, no matter how long you spend writing copy or performing keyword research.
From conducting comprehensive site audits to managing ecommerce website migrations, our team of technical SEO specialists can help you improve organic search performance by getting down to the core infrastructure of your website.
Technical SEO Services
Website audits
Regular technical SEO audits are key to clear and transparent website architecture. Issues can be identified and fixed promptly, keeping any negative impact on your search rankings minimal. Our audits cover every aspect of your website, assessing how easily search engines will be able to crawl it and whether or not it will be properly indexed, meaning we can identify where your website is doing well and where improvements can be made.
Website builds
A new website is a huge investment, both of your time and your money. There’s no point in spending months building a new website, only to have to go back and make time-consuming (and often expensive) changes further down the line because you failed to factor SEO optimisations into the build. Everything from site speed to website architecture need to be taken into consideration from an organic search point of view, to make sure your new website is future-proofed.
Consultancy
Our SEO team uses tried and tested approaches to drive organic traffic. Fast-paced by nature, the world of organic search is always changing, so having a technical SEO expert overseeing your website ensures that challenges can be efficiently managed as and when they arise, and new opportunities leveraged. Our technical SEO consultancy services will align your organic search strategy with your business goals to produce the best results for your investment. We have the tools, the expertise and the experience to drive organic traffic to your website.
Site migrations
While many websites may only require small technical adjustments, there may come a time when a fresh start is required. This is especially true for ecommerce websites who need to ensure that the customer buying journey runs as smoothly as possible, and that their product catalogue is properly structured. A successful migration requires substantial planning and monitoring to keep any drop in search engine visibility to a minimum. After all, you’ve put a lot of time and effort into your website’s organic search strategy, so you don’t want to undo your hard work. Our team can handle website migrations and ensure a smooth transition from one platform to another.
Taxonomy projects
Website users want to find what they’re looking for in the fewest number of clicks. To achieve this, your onsite content need to be organised in a logical manner. Whether its an ecommerce website with different product collections and categories, or the topic and categories within a blog, we use in-depth keyword research and analysis to boost search visibility, improve UX and give potential customers exactly what they’re searching for.
Technical SEO FAQs
Technical SEO refers to the technical aspects of a website that are crawled by search engines and have an impact on rankings in the SERPs. We’re talking about things like site speed, accessibility and schema markup. In general, the main goal of a Technical SEO Consultant is to make a website easier for search engines to crawl, and for users to navigate.
A technical SEO audit is an important part of site maintenance. An audit checks that a website is properly optimised for search engines, and since they are constantly evolving, regular website audits are imperative to boosting and maintaining search engine rankings.
Technical SEO covers everything that makes your website easy to navigate. Technical issues can severely impact user experience, which will ultimately cost you sales. The more time you invest in the technical health of your website, the more likely you are to attract organic traffic which can be turned into loyal customers.
The key elements of technical SEO are crawling, indexing, rendering and website architecture. Technical SEO and web development go hand-in-hand, as the structure of your web pages plays a big part in your website’s organic search performance.
Onsite SEO simply refers to the optimisation of your own website. Technical SEO forms part of your onsite SEO strategy, as it involves making optimisations to various elements of your site.
Let's talk about how we can help you
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