Digital Marketing | Blog Articles

Topic: Marketing

April 18, 2024

Summer ready: how to prep your website for the new season

Ecommerce, Marketing, Strategy & Consultancy

Summer is coming (despite what the UK weather might have us believe), and it’s more than just your wardrobe in need of...

April 5, 2024

How to build a brand identity

Creative

Building a brand identity that resonates with real people is essential for the success of any business. From your colo...

March 7, 2024

Marketing during economic uncertainty: let’s talk about it

Marketing, Strategy & Consultancy

It’s no secret that the past few years have been tough for the UK economy. And while the chancellor’s spring budget ...

February 22, 2024

Email design examples: the brands getting it right

Creative, Email Marketing

Email marketing remains a powerful tool for businesses to connect with their audience. However, in a sea of overflowin...

February 7, 2024

Reactive vs proactive PR: which is more effective?

Digital PR, Marketing

Two distinct PR strategies reign supreme: reactive and proactive PR. While both approaches aim to manage a brand’...

January 24, 2024

Migrating from MailChimp to Klaviyo: everything you need to know

Email Marketing, Marketing

To stay ahead of the curve in email marketing, you need to choose the right tools for the job. If you’ve been cons...

December 19, 2023

SEO predictions for 2024

SEO

2023 was a very exciting time for SEO, with the explosion of AI generated content and all of the drama with ChatGPT and ...

December 7, 2023

13 free resources to find relevant bloggers

Marketing

Getting your product or service in front of the right audience is key to every business’s online success. Blogs are ...

November 16, 2023

4 SEO strategies helping fashion ecommerce brands dominate the SERPs

Ecommerce, SEO, Strategy & Consultancy

Fashion ecommerce is fast-paced and crowded, so standing out is paramount. To make it to the top of the SERPs, fashion b...

November 2, 2023

Planning a creative strategy: 10 tips for success

Creative, Strategy & Consultancy

When it comes to planning and launching marketing campaigns, you should never underestimate the importance of having a c...

October 26, 2023

The baby brands outranking big-name retailers thanks to content marketing

Ecommerce, Marketing, SEO, Strategy & Consultancy

While it’s not uncommon to see established brands dominating their industry, smaller brands are outperforming househol...

October 18, 2023

Why branding is the key to growth in sports ecommerce

Creative, Strategy & Consultancy

When you think about the sportswear sector, a few big-name brands probably spring to mind. From Nike to Adidas, there’...

Cookie	Duration	Description
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
language	session	This cookie is used to store the language preference of the user.
mc_session_ids[default]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][0]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][1]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][2]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][3]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.
mc_session_ids[multi][4]	5 minutes	This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_44425529_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 10 days 14 hours 23 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.