Digital Marketing Reporting & Analytics
Analysing performance is an essential part of any marketing strategy. It allows you to understand what’s working and what isn’t.
If you find yourself struggling to monitor the performance of your digital marketing efforts, a custom dashboard is a vital tool. A custom report pulls data from multiple sources into one clear view, so you can see immediately what’s working, and what isn’t yielding the right results.
We know the importance of a simple, no-nonsense approach. This is why we use Google Data Studio to collate all of the data you need in one simple and attractive dashboard to help you make smarter business decisions.
Venture Stream has helped a vast number of businesses across a diverse range of industries. From bricks and mortar retail to service-based businesses, we provide thorough plans for all types of companies to free up their time and improve performance.
What we do
Focus on what’s important
We pull your data into a custom dashboard from a wide range of sources, such as Shopify, Mailchimp, Google Ads, Facebook Ads, Google Search Console, Google Analytics and more, so you can view all of the relevant data you need in one place.
From here we can then create custom reports for each area, combining data sources to clearly display what is relevant at top level for quick and easy access to the key metrics that define your business’s success.
We set up bespoke goals and events to measure value across your entire website, not just the checkout (for example form submissions and new customer account creation). This is then supplemented with insights from your data to identify which areas need more attention and which campaigns are achieving the desired results.
Real time reporting
One of the main perks of using a Google Data Studio custom dashboard is that all of your data is available in real-time. This means information is available whenever you need it – no need to wait for next week’s report. For example, if you sent a marketing email yesterday, you could start monitoring its performance today.
Automatically generated comparisons showing performance vs the previous year, month or your preferred time period means you can control how your business monitors growth and find out what works for you.
A report is only as good as the data going into it. We’ll review your analytics and other platform dashboards against figures taken directly from your website to ensure accuracy. We can then ensure that traffic and sales are correctly attributed to the relevant marketing channels to make sure we’ve got a clear understanding of which ones are driving results.
Why we do it
Data analysis and reporting are absolutely vital to the success of any business. Not only can data be used to determine the success of marketing campaigns, it also provides analysis of how your users navigate around your website.
Findings can then be used to make changes that will improve performance. Websites with no data tracking set up often miss out on new customers, meaning conversion rate and revenue suffer. Having correct tracking set up with clear and simple reports allows us to see where users are dropping off your website. This is particularly important for ecommerce businesses that rely on their website to convert – data can be used to determine why your customers aren’t completing the checkout process, or why they’re choosing to shop elsewhere.
The Venture Stream team are ecommerce specialists, with a wealth of experience building, managing and maintaining ecommerce websites. Years of first-hand experience has taught us what works and what doesn’t, and we use this knowledge to help businesses make smart decisions every day.
Many ecommerce websites don’t have ecommerce tracking set up. It’s a simple thing to do but many people just don’t know how, or don’t fully understand the importance of it. This is why it’s helpful to have the support of an ecommerce agency – we handle the data and analytics side of your business, freeing up your time to focus on the day-to-day tasks that ensure the smooth operation of your ecommerce store.
Our reporting & data analysis services
We send detailed reports every month to all clients, so they know exactly how their website, campaigns and specific marketing channels are performing.
Support & setup
Not sure where to start? We can take care of setting up all of the necessary data and tracking tools so you can rest assured everything is running as it should be.
Strategy & consultancy
We’ll assist with making data-driven decisions, devise strategies and are on hand for consultancy and advice as required.
If you’d like to learn more about reporting and data analysis, we offer training sessions that teach you how to effectively audit your data, set up reporting and use your custom dashboards to their full potential.
Google Analytics 4
Google Analytics 4 was introduced in October 2020, but many businesses still know very little about it. Formerly known as “App + Web”, GA4 can be used for website data, app data or both together, meaning you can view all of your analytics in one place.
Many businesses of all sizes rely on Google Analytics to gain an understanding of customer preferences and ultimately create a better online experience for them. With more and more businesses moving online, insights from analytics tools are more critical than ever.
Google Analytics 4 brings new, more intelligent analytics that build on the foundation of previous versions. It’s privacy-centric by design, meaning businesses can rely on GA even as industry changes like restrictions on cookies and identifiers come into play.
Should I use Google Analytics 4?
You may be wondering if Google Analytics 4 is right for your business. GA4 is a powerful tool for providing more relevant data about your website and/app users, more so than the previous Universal Analytics property type. Therefore it’s a great option for any business looking for more accurate and in-depth reporting.
What are the benefits of Google Analytics 4?
Google Analytics 4 comes with many benefits – but how exactly does it differ from the previous Google Analytics tools?
Event based tracking
Previously, users were tracked via sessions, which are set periods that encompass everything a user does on your website. GA4 tracks all events a user completes, rather than create a brand new session each time they exit then return. This means less duplication and more emphasis on what users actually do on your site, rather than just focusing on the fact they got there.
Greater customisation ability
With fewer built-in reports, GA4 allows for more customisation, giving you greater freedom over what your reports look like.
Perhaps one of the most exciting features is the ability to mix data from your apps and website. GA4 allows you to consolidate data and track users between streams.
With more features expected, now is the time to upgrade to Google Analytics 4, as it will only start tracking from the time of creation. Eventually, GA4 will become the norm, and businesses who don’t embrace it now may fall behind those who do.
Wondering how to upgrade? We’ve put together a simple, step-by-step guide over on our blog. If you’d like a hand getting started, send us a message – we’re more than happy to help.