Branding & Identity
A strong sense of identity is extremely important to any business.
Your branding is what sets you apart from your competitors in a saturated digital landscape, and plays a huge part in how your customers perceive your company. The right branding will establish your position in your dedicated market through multiple channels, both digital and offline.
What is brand identity?
Brand identity consists of the visual elements of your brand – the logo, colour scheme, typography and imagery used to illustrate your brand to your target audience. Whilst it’s true that brand identity goes beyond the aesthetic, design is usually the best place to start. Think of design as the foundation of your brand identity.
Your visual assets are often the first aspect of your brand that customers come into contact with, and first impressions are everything. Your branding could determine whether a potential customer visits your website, follows your social media channels and ultimately goes on to purchase your products or services.
Your web design, social media graphics, packaging, logo, brochures and business cards all work together to determine how your brand is perceived. Brand image is a representation of who you are as a company and what you stand for, giving customers an idea of what they can expect from you.
Getting your design right means getting your brand identity right. At Venture Stream, we can bring your brand to life.
What we do
We have a vast amount of experience in perfecting branding and identity for a range of successful businesses. We’ll work with you to develop a creative strategy appropriate for you, that aligns with your goals and values. We’ll assist with decision making when it comes to choosing the right logo, colour palette, typefaces and establishing the general look and feel of your brand.
Whether you’re a small business just starting out, or have been around for years and feel it’s time for a refresh, our team of experienced and highly skilled designers can execute your vision.
Whilst you’ll be leaving your brand in very capable hands, we’ll keep you informed throughout the design process with regular updates and opportunities to provide feedback.
Why it matters
Consulting a brand identity agency ensures that the look and feel of your brand remains consistent and professional across all of your marketing collateral. Your branding helps to illuminate your business which enforces a strong sense of identity, making you instantly recognisable to your target audience. Think of your favourite brands for example, whether it be a supermarket, hotel chain or clothing label – what is it that stands out to you about their logo, website and packaging? A consistent colour scheme, professional logo and striking website design are key to a brand’s success, as this is what customers come to viscerally associate with your business.
It’s no secret that the digital world is a busy (and often overwhelming) place to be. The correct branding will help to establish your position in your industry. It’s more important than ever to be memorable – a strong sense of identity and uniqueness can stick in someone’s mind. This is where great design can help you – it’s all about creating desire and drawing people in.
Benefits of our branding & identity services:
- A consistent look and feel throughout all marketing collateral, from packaging to website design
- Work with design and branding experts with a wealth of experience covering digital, graphic and print design across numerous industries
- Customer recognition and trust – a professional brand identity helps to get customers through the door and generates referrals
- Improved credibility
- Easily introduce new products and services, as well as build professional-looking social media channels thanks to an established brand and high-quality graphics
- Attract new talent when recruiting for your business via instantly recognisable branding