Digital Marketing | Blog Articles

Topic: Marketing

December 9, 2021

How to build customer loyalty & avoid neglecting repeat customers

Ecommerce, Marketing, Strategy & Consultancy

Whilst acquiring new customers and getting your brand’s name out there is very important, many businesses get so wrapp...

November 11, 2021

How to Set Marketing Goals and Measure Success

Marketing, Strategy & Consultancy

Failure to set marketing goals is a common pitfall we see many businesses fall into. Whilst many have ambitious plans an...

October 21, 2021

How to Optimise Your Ecommerce Website’s Blog

Ecommerce, SEO

Your website’s blog is an important part of your brand’s marketing strategy. Blog posts give you the opportunity to ...

July 15, 2021

Generation Depop: Who They Are and How to Market to Them

Marketing

You may have already heard the term ‘Generation Depop’ or ‘the Depop generation’ at some point, as it’s become...

March 19, 2021

The Future of Influencer Marketing

Marketing

Whilst influencers have been firmly planted in our lives (and on our Instagram feeds) for some time now, the onset of th...

February 26, 2021

12 Email Marketing Mistakes to Avoid

Marketing, Email Marketing

Email marketing is the perfect channel for developing a relationship with customers, building a readership and generatin...

February 11, 2021

SEO Terminology Explained

SEO

When it comes to Search Engine Optimisation, you may find that your mind is boggled by all of the jargon and technical t...

February 4, 2021

How Your Marketing Strategy May Change Post Pandemic

Marketing, Strategy & Consultancy

The events of the past 11 months have had a profound impact on businesses across all industries. COVID-19 has complete...

December 23, 2020

Best Christmas Campaigns 2020

Marketing

In the words of Phoebe Buffay: happy Christmas Eve Eve! With the big day just around the corner, it’s the perfect time...

December 18, 2020

Important Ecommerce Dates 2021

Ecommerce, Marketing

With 2021 just around the corner, many retailers are planning ahead. COVID-19 has had a huge impact on retail thro...

November 27, 2020

What is Content Marketing?

Marketing, Strategy & Consultancy

As technology advances, competition increases, and the digital landscape as a whole becomes more saturated, marketers ar...

November 12, 2020

How to Increase Revenue Through Email Automation & Remarketing

Strategy & Consultancy, Marketing

The average basket abandonment rate is almost 80%. Whilst abandoned shopping baskets are inevitable when running an ec...

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