Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
September 11, 2017
Let’s look at the stats. About 86% of consumers say they would like to receive promotional emails from companies they engage with on a monthly basis, and by 2020, it’s projected that there will be 3 billion email users worldwide (HubSpot, 2017). More importantly, according to the 2015 National Client Email Report by The DMA, […]
August 23, 2017
This piece is less of blog post and more of a question for debate. In a retail industry dominated or threatened by Amazon in almost every direction, where business plans are regularly being re-written in response to their strategic initiatives, when will another business come along to steal their competitive thunder and who will the […]
August 16, 2017
We’re delighted to announce that we’ve made six new appointments in three months as we prepare to meet ambitious plans to treble the size of the business over the next three years.
August 15, 2017
Ecommerce, Website Design & Development
Here at Venture Stream, we’ve come to appreciate the benefits of outsourced search services like Klevu and Searchanise in our Magento stores for some time now. The driving reason behind this is that Search features are often the most server-intensive tasks that a shop will have to perform. In a matter of milliseconds the shop […]
July 11, 2017
Yesterday Casey Neistat, YouTube Vlogger and Film Maker, went “Live” on Instagram and smashed over 17k viewers in minutes. I was one of them. For a good 3 minutes, I looked into the phone staring at what looked like someone’s pocket only to discover that Casey’s Daughter, Franny, had accidentally taken his phone. His captive […]
June 26, 2017
As Team Stream continues to grow and expand, we welcome Collay Dennis as our third Digital Marketing Consultant. After recently completing an MSc Masters in Management degree at the University of Durham, Collay joins Venture Stream with three years’ experience in managing marketing, public relations, and design activities for American tourist attractions, higher education institutions, […]
June 21, 2017
Last week Instagram began testing a new tagging system that clearly labelled posts where paid content is present. This comes as part of Instagram’s attempt to introduce transparent marketing on the platform, as growing frustration over undisclosed and unclear sponsored posts mounts. Similarly, YouTube implemented a similar rule whereby ‘creators’ must declare that they have […]
May 22, 2017
Back in the olden days of a whole year ago, when I first joined, Venture Stream was almost entirely office-bound. With the exception of one part-time rebel, we worked in the same physical location and communication was simple. Then we went (partially) remote. From zero full-time remote workers at the end of last year to […]
May 17, 2017
One of my favourite films is Glengarry Glen Ross, a film about boiler room real estate salesmen featuring an all-star cast of Al Pacino, Kevin Spacy, Jack Lemon, Ed Harris and Alec Baldwin. Baldwin, the trainer sent in by corporate to motivate the sales team with a big stick, delivers a badass speech which for […]
May 11, 2017
When explaining to people what I do for a living, I have found that the most relatable job I’ve had in the world of digital marketing and ecommerce was when I was an Online Trading Manager for a fashion retailer. I could simply tell people that I was a retail store manager, but for an […]
May 3, 2017
There has always been a “problem” associated with Google Shopping in the fact there are no keyword targeting options, meaning that whether your products appear or not is all dependent on what search terms Google deems relevant to your products. We look closer at this and at a real-life example: let’s take one of our […]
May 3, 2017
From May 8th, Venture Stream will be walking 10,000 steps every day for one week in support of Walk In Her Shoes. Whether pacing around the office, having more active meetings or ditching the car and walking to work we’ll be upping our stepping game to reach our target to help this fantastic cause. Across […]