Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
August 31, 2016
Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies somewhat unaware that such valuable targeting and pre-targeting data is at their fingertips. When combining insights gleaned in Analytics with Display Network and TrueView video campaigns in […]
August 11, 2016
Conversion Rate Optimisation is still playing catch up to the rather more ubiquitous digital marketing acronyms such as SEO and PPC, and with less than 5% of marketing budgets being spent on conversion optimisation, it’s easy to understand why. Not surprisingly, CRO is all about optimising your conversion rate, but it’s about so much more than looking […]
August 9, 2016
Since the dawn of Don Drapers and Peggy Olsons we’ve all been fascinated to find a “brand’s tone of voice”. What does a brand look like? Sound like? Smell like? It’s the invisible qualities of a brand that often draws it to us in the first place, whether it is any good or not is […]
August 3, 2016
Approaching my one year anniversary at Digital Marketing Agency Venture Stream, my thoughts have turned somewhat reflective as I ponder my time here and think about what I have learned along the way. My role as a Digital Marketing Consultant has morphed into handling social media accounts and creating content marketing pieces for a varied […]
July 26, 2016
“SEO IS NO LONGER A DISCIPLINE, IT’S A SKILLSET” The above observation came to my attention when reading one of PR practitioner, Michael White’s blog posts and it struck me how true a statement this is. Having worked at a previous agency where clients often saw PR, content, social media management, SEO and PPC as […]
July 18, 2016
The idea of Digital Marketing strikes fear into some start-up companies who view the process as ‘Witchcraft’. Well if that was the case, people like the amazing talented team at Venture Stream would all be wearing black pointy hats and travelling to and from meetings on the latest broomsticks. Digital Marketing is something that requires […]
July 1, 2016
WordPress is the most popular content management system in the world, for very good reason. It’s easy to use and has a vast developer base creating hundreds of thousands of themes and plugins – many of them free – to add almost any kind of feature you can think of. The downside of WP’s “there’s […]
June 28, 2016
I’m delighted to write that on the back of continued growth in 2016 that has seen Venture Stream partner with AlphaGraphics, and most recently commence working with four new clients in as many weeks, Ellie Smith has successfully graduated from our internship programme and now joins the team full time as digital marketing executive. Ellie joined us as an […]
June 24, 2016
There is no denying that 2016 has been the year of online video. As YouTube becomes the #2 website in the world (finally surpassing social media giant Facebook) and with figures suggesting that by 2019 over 80% of all internet traffic will be video, it’s becoming ever more crucial that businesses take advantage of the […]
June 20, 2016
In our latest insight into the dynamic world of Venture Stream, our MD Vic Morgan takes the reigns and guides us through the hits and misses of the digital universe to lead us up to where we are today. Be sure to press play to enjoy the dulcet tones of our American founder and learn […]
June 19, 2016
We are delighted to announce that we have entered into a strategic services partnership with the industry leader in print and marketing communications, AlphaGraphics UK. The new partnership will expand the service portfolios of both businesses, with AlphaGraphics making a minority investment in Venture Stream as part of the newly formed partnership. Under the partnership, […]
June 18, 2016
In the last four weeks we have welcomed four new clients on board and will be delivering a whole range of services to maximise ROI for each new partner, from pay-per-click (PPC) management and search engine optimisation (SEO) to a full-service digital marketing programme. The first of these new clients is local Newcastle-upon-Tyne fashion label, […]