How we helped Relo increase conversions by 1,278%

The Challenge

Relo required custom functionality that Shopify doesn’t offer out of the box. In order to provide maximum convenience to customers, the Relo website needed to incorporate a bespoke bundle builder and subscription service, allowing customers to choose their meal options and control the frequency of deliveries.

Goals

To address these challenges, we designed and developed a Shopify store and utilised a series of integrations in order to achieve the level of custom functionality required. We developed content for key landing pages to boost organic visibility and, post-launch, devised an email marketing strategy to help boost subscriptions by targeting existing customers.

• Increase customer volumes
• Increase organic search visibility
• Increase website traffic
• Reduce abandoned baskets
• Increase conversions
• Improve site speed & performance

Strategy

Shopify development

Relo previously operated as Performance Meals. Our creative team worked closely with Relo’s brand partner to ensure that the new website reflected the new branding, and that the brand was showcased throughout every step of the user journey.

We developed a custom theme on Shopify store 2.0, complete with robust landing page templates, allowing a much more stable and streamlined platform for future development.

We used React to create a bespoke bundle builder to allow for a simple shopping experience. When customers enter product quantities, they will be shown additional discounts available for higher order quantities encouraging higher order values. Users are also able to select one time or regular subscription options with one-click. We also integrated Seal’s customer portal, allowing users to pause/edit upcoming deliveries directly from their Relo accounts.

SEO & content

New content was written for key landing pages, in order to help boost search engine rankings and to reflect the brand’s new tone of voice. From a technical SEO perspective, we handled the migration from start to finish, ensuring the migration from one domain to the other was as smooth as possible and that existing backlinks were preserved.

Email marketing

We designed and built a series of new email marketing templates, ensuring a cohesive experience across all digital channels by incorporating the brand’s new colour palette, logo, typography and messaging across all automations and strategic campaigns.