Founded in 1989, Anglo French Properties has taken great care in building a portfolio of luxury rental properties exclusively in the South West of France, Provence, Côte d’Azur and Italy. Their mission is to bring their guests the most exceptional villa holidays in the most scenic and sought after locations, that keep people coming back again and again.
Anglo French Properties prides itself on offering a luxury experience to its customers. But when they came to us in 2023, it was clear that their branding and their website didn’t align with their mission. Where competitors may use an online booking system, Anglo French Properties require potential customers to enquire via email or phone call, meaning their property listings need to work even harder to inspire action. They needed to find ways to better present their brand and their property portfolio to website users. Plus, with bookings being made manually by the AFP team, we knew it would be important to implement integrations to help automate CRM processes.
To address these challenges, our development and creative teams designed a new WordPress website with custom property listing templates.
We decided to build the new Anglo French Properties website on WordPress, as this platform would provide a user-friendly CMS and is well suited to a lead generation website. All pages were created with future editability in mind, allowing content to be changed without requiring further development and staying in line with the rest of the site’s look and feel.
Custom layout templates were designed to better showcase property information such as location, bedrooms, key features and testimonials, ensuring prospective customers have everything they need to make a decision. We incorporated expansive images and video content throughout the site to create an immersive user experience and reflect the premium service the business offers. Filters were also added to allow website users to refine their search by region, number of guests, property type and features (swimming pool, air conditioning etc), further improving the user journey.
HubSpot was integrated for CRM and marketing automation, enhancing customer relationship management and allowing for more sophisticated lead generation and nurturing.
In January 2024, our digital consultants conducted a strategy session with the Anglo French Properties team to assess the effectiveness of their marketing activity and advise on best practice recommendations for key channels, covering email marketing, SEO, content, and PPC.
The Anglo French Properties website launched in March 2023. *April 2024 vs April 2023