Discover first-hand a no-nonsense approach to using the right digital marketing channels to boost your sales.
In 2019 marketers spent 50% more on their digital marketing in an attempt to break through the increasingly competitive digital landscape and in 2020, total UK spend on digital advertising is expected to exceed £15 billion for the first time ever.
However, a recent study shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy and as such, billions of pounds worth of marketing budget is being wasted.
With so many different avenues to explore and even more ways to manage and allocate budget to each, it can be tough to know how and where to spend your money in order to get the most out of your marketing efforts.
Strategy is everything and our approach is straightforward – don’t over complicate it. Simply apply best-practice to each channel and refine your strategy based on your results, while keeping one eye on the latest innovations across each channel that could help you to transform performance.
To help you keep an eye on the latest digital marketing innovations, updates and algorithm changes, our team of experts are touring the UK in 2020 to host a series of free digital marketing workshops. From SEO to PPC, we’ll point out the latest trends, innovations and approaches we’re witnessing and run through the strategies we’re using to get the best returns.
Whether you’re a B2B business looking to generate new leads and customers through your website or an ecommerce business looking to give sales and revenues a boost, this digital marketing class will be relevant to you. Our half-day masterclass will cover two key digital marketing channels when it comes to ecommerce, SEO and PPC, as well as data segmentation and how to effectively measure digital marketing performance. Core topics we’ll be covering include:
Other topics to be covered include; Email, Google Analytics, Measuring Digital Marketing Campaign Performance.
If you’re responsible for part or all of your business’s marketing strategy, you will find this masterclass interesting. No matter your experience level, we’ll be running through some real-world examples of how we’ve used the latest digital marketing tactics to improve digital strategies for a range of industries.
The format for the day is as follows:
Tuesday the 24th of March – 10.30 am – Headrow House
Tickets are limited on a first come first served basis and are totally free, with refreshments and a buffet lunch provided.
See you there!