Events
Discover first-hand a no-nonsense approach to using the right digital marketing channels to boost your sales.
In 2019 marketers spent 50% more on their digital marketing in an attempt to break through the increasingly competitive digital landscape and in 2020, total UK spend on digital advertising is expected to exceed £15 billion for the first time ever.
However, a recent study shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy and as such, billions of pounds worth of marketing budget is being wasted.
With so many different avenues to explore and even more ways to manage and allocate budget to each, it can be tough to know how and where to spend your money in order to get the most out of your marketing efforts.
Strategy is everything and our approach is straightforward – don’t over complicate it. Simply apply best-practice to each channel and refine your strategy based on your results, while keeping one eye on the latest innovations across each channel that could help you to transform performance.
To help you keep an eye on the latest digital marketing innovations, updates and algorithm changes, our team of experts are touring the UK in 2020 to host a series of free digital marketing workshops. From SEO to PPC, we’ll point out the latest trends, innovations and approaches we’re witnessing and run through the strategies we’re using to get the best returns.
Whether you’re a B2B business looking to generate new leads and customers through your website or an ecommerce business looking to give sales and revenues a boost, this digital marketing class will be relevant to you. Our half-day masterclass will cover two key digital marketing channels when it comes to ecommerce, SEO and PPC, as well as data segmentation and how to effectively measure digital marketing performance. Core topics we’ll be covering include:
Other topics to be covered include; Email, Google Analytics, Measuring Digital Marketing Campaign Performance.
If you’re responsible for part or all of your business’s marketing strategy, you will find this masterclass interesting. No matter your experience level, we’ll be running through some real-world examples of how we’ve used the latest digital marketing tactics to improve digital strategies for a range of industries.
The format for the day is as follows:
Tuesday the 24th of March – 10.30 am – Headrow House
Tickets are limited on a first come first served basis and are totally free, with refreshments and a buffet lunch provided.
See you there!
Cookie | Duration | Description |
---|---|---|
_GRECAPTCHA | 5 months 27 days | This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
language | session | This cookie is used to store the language preference of the user. |
mc_session_ids[default] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
mc_session_ids[multi][0] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
mc_session_ids[multi][1] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
mc_session_ids[multi][2] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
mc_session_ids[multi][3] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
mc_session_ids[multi][4] | 5 minutes | This cookie is set by the provider ReCaptcha. This is used by the Captcha plugin for the website forms. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_44425529_1 | 1 minute | This cookie is set by Google and is used to distinguish users. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 16 years 3 months 10 days 14 hours 23 minutes | These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video. |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Cookie | Duration | Description |
---|---|---|
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |