If you follow us on social media, you might have seen that we recently launched a new copywriting tool called Typesmith, but we thought it’d be a good idea to talk about what Typesmith is and does in a little more detail here.
Typesmith combines human copywriting expertise with the power of AI technology to help ecommerce businesses craft an unlimited number of unique, SEO-tailored product descriptions, product titles and meta content within minutes.
The copywriting software was developed in-house and addresses a key challenge faced by many online retailers: the time-consuming and often costly process of generating and updating product descriptions at scale.
Traditionally, businesses don’t hire agencies to tackle this aspect of ecommerce. This is because it’s generally not considered cost-effective for manual content creation. Recognising this gap, our team of SEO, content, and ecommerce experts collaborated to develop Typesmith – a software solution that automates content creation while maintaining a crucial human touch, taking into account brand tone of voice, writing style and target audience.
“We built Typesmith with the input of our content and SEO specialists who understand what it takes to craft compelling, high-quality content on a human level,” says Andy Robinson, Chief Operating Officer here at Venture Stream. “Our tool enables businesses to generate and update product descriptions efficiently, at a fraction of the cost of traditional methods. Clients can tailor content to their specific needs while leveraging AI’s capabilities to scale their efforts with ease.”
With Typesmith, businesses can now invest in content that was previously overlooked, ensuring their online stores stay relevant and competitive. The solution is designed to be accessible and cost-effective, offering the equivalent value of hiring an expert for a day at a fraction of the price.
As part of our commitment to innovation, we’ve dedicated the past year to researching and developing AI-driven solutions that complement human expertise.
“The rise of AI tools like ChatGPT has spurred demand, but the real challenge lies in understanding how to use these technologies effectively,” adds Andy. “We believe in an era of AI co-pilots, where technology enhances human capabilities rather than replacing them. Typesmith is a testament to our approach, helping our clients achieve more without compromising quality.”
Who can benefit from using Typesmith?
Wholesalers
Managing huge project inventories means writing product page copy from scratch often just isn’t realistic. Typesmith can help wholesalers improve product catalogue management by automating product copy creation. Generate detailed, consistent and localised product descriptions without the need to manually write hundreds (or even thousands) of descriptions and titles.
International enterprises
With Typesmith’s multi-language capabilities, adapting content for global storefronts is a breeze. Translate product descriptions, titles, SEO content and collection-page copy in minutes, eliminating the time-consuming task of manually translating content into multiple languages.
B2C retailers
Ecommerce businesses selling products from wholesalers, suppliers or brands can fall into the trap of using generic, copy-and-pasted content. But this can damage organic performance (and your brand image). Typesmith takes your brand tone of voice, writing style and target audience into account to rewrite hundreds of product descriptions in minutes.
Dropshippers
Like wholesalers, many dropshippers fall into the trap of using generic content from their suppliers. Rewrite and improve the quality of supplied copy and quickly expand your product offering without the need to hire additional staff. Typesmith can help dropshippers scale and grow their business while keeping operational costs low.
By automating content creation, we’re empowering brands to focus on growth while ensuring their product listings remain engaging, SEO-friendly, and up-to-date. While Typesmith currently focuses on product copywriting, we’re already developing additional capabilities that deliver tools for PPC marketing and video creation.
If you fancy giving Typesmith ago, you can head over to the website to test it out with five free credits. If you’d like to chat to a member of our team to find out more, send us a message and we’ll get back to you.
