Social Media Management Tools Comparison Chart

August 9, 2018

Need help deciding what social scheduling app to use for your business? Or maybe you’ve tried a few but aren’t ready to commit to a monthly payment? We’ve put together a simplified comparison chart of 10 of the top social media scheduling apps to see how they stack up against each other. We’ve taken a look at the following social media management tools:

• Buffer
• CoSchedule
• Facebook
• Hootsuite
• HubSpot
• Later
• Meet Edgar
• Social Pilot
• Sprout Social
• TweetDeck

And we’ve compared each tool on the following criteria:

• Social Channels
• Price
• Free Trial Period
• Mobile Application
• Multiple Languages
• Contract Length
• Analytics & Reporting
• Blog Integration
• Time Optimisation
• Posting Automation
• Browser Extension
• Bulk Upload

 

Social Media Channels

 

Technical Features

 

Performance Features

 

The above charts are intended to provide a more simplified comparison, but it would be wise to note that while Buffer and HubSpot don’t use fancy algorithms to determine the best posting time, you can set these times yourself to automatically have your predetermined times used for scheduling social posts. To find the best posting times for each channel, you can use the analytics reports in HubSpot and Buffer or you can use external tools like Google Analytics or mobile apps like Prime for iOS users. More importantly, while HubSpot has a lot of bells and whistles, it’s not really intended for agency use; instead, it’s been designed for use in a single company to cover all marketing needs rather than solely social media.

As you can see, there is no one size fits all – depending on your budget and your needs, you might find a combination of social media management tools work better than anyone alone. However, if you’re having trouble managing your social accounts or you’re not getting the results you want with your current social marketing strategy, contact us today to find out how we can help.