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Shopify Partners

Record-breaking digital strategies for childrenswear and baby brands

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Helping baby brands outperform big-name retailers with data-driven digital strategies.

It’s safe to say that the baby wear business is booming, but household names have dominated the sector for decades, competition is stiff and it can be challenging to win sales if you’re a less-established brand.

This is why a data-driven digital strategy is a must. Many high street brands have failed to invest in their online presence, and they’re now paying the price as more and more customers opt to shop online.

We’ve worked with a number of baby and childrenswear brands over the years, crafting digital marketing strategies and building sleek websites that have led to record-breaking results.

Direct4Baby website on desktop and mobile
Direct4Baby

From website development to SEO strategies that bring in record-breaking revenue numbers, we’ve worked hard to establish Direct4Baby as an industry leader.

Sorens House website on desktop and mobile
Soren's House

A Shopify build aligned with content marketing activity helped Soren’s House keep up with competition in their niche.

Our services

SEO

Standing out in the search engine results pages is key to increasing organic traffic to your online store. We work with some of the most prominent baby ecommerce brands in the UK. Our team will conduct in-depth keyword research to identify new opportunities and optimise your website according to what your target audience is searching for. Our SEO work in this sector has earned us award nominations and recognition.

Content marketing

Our team of content marketing specialists create compelling, informative and engaging content that resonates with your audience. First-time (or even second or third time) parents have a whole host of questions and choosing the right products for their little one can be overwhelming, but this means that brands like yours have a wealth of opportunities to offer guidance, product recommendations and support through your content marketing channels, building trust between brand and consumer.

PPC advertising

Our PPC experts design and manage targeted advertising campaigns on platforms like Google Ads and social media. From eye-catching ad creatives to meticulously optimised campaigns, we’ll make sure your products are being superbly showcased to maximise ROI. Using a strategic combination of Google search, paid social media and Google Shopping campaigns, you’ll reach potential customers who are actively searching for baby and children’s products, so you can rest assured that your budget is being spent in the right way.

Email marketing

Nurture and grow your customer base with personalised email marketing campaigns. We develop tailored email strategies that recommend products based on purchasing history and interests, promote exclusive offers to foster repeat business and share informative content to educate your customer base on the very best in baby products. We’ll ensure you stay top-of-mind with your audience to increase brand loyalty, customer retention and lifetime value.

Website development

Whether you’re solely an ecommerce business or operate an omni-channel selling strategy, your website has to be firing on all canons in order to secure sales. Your website is especially important if you’re selling high-ticket items like prams and travel systems, which are easily the most expensive purchases facing expectant parents. If your potential customers can’t see the product in person before parting with their money, you need to make sure your website works extra hard to showcase your products and that your checkout process is as smooth and stress-free as possible.