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Search on Facebook

October 23, 2015

Imagine if you had the search capabilities of Google, but within Facebook? 

Well, that’s just what the social media giant has announced in their blog post on Thursday where they will plan to update search across its Apple iOS, Android and desktop apps. 

In the post Facebook says it will be resurfacing a staggering 2 trillion public posts that will aim to increase rivalry with search platform Google. 

The aim of the update is to allow Facebook users to search for what people globally are talking about – on public posts, that is. This is clearly in a bid to increase engagement across public posts. 

As they’ve said 

With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment. This feature is a first step–we look forward to people using it and giving us feedback so we can make it even better.

This advancement initially seems directed at social space competitor, Twitter – but don’t be fooled as Google will be in the cross-hairs too as search advertising can’t be too far behind this move. 

Summed up: 

  • Public posts are just that, public, and that can’t be more true than now. Be aware of what you type and share.
  • Facebook is directly challenging Google as a search engine to make social search more relevant to users. And while there are no ads, this may just work.
  • Speaking of ads, they will be on the horizon with Facebook currently having more than 1.5 billion searches a day across the platform. 



What do you think about this move? 

Yay or Nay? 

Share your thoughts with us in the comments below or get social on Facebook & Twitter.

Written by Adele

Adele is Venture Stream’s Creative Director and co-founder of ecommerce website

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