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Venture Stream Blog

We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.

reactive pr vs proactive pr

February 7, 2024

Reactive vs proactive PR: which is more effective?

Digital PR, Marketing

Two distinct PR strategies reign supreme: reactive and proactive PR.  While both approaches aim to manage a brand’s reputation and perception, they employ different tactics. Understanding the nuances between these two is crucial for any business aiming to craft a successful PR strategy.  In this blog post, we’ll delve into the differences between reactive and […]

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Shopify vs WooCommerce

February 2, 2024

Shopify vs WooCommerce: is it time to switch platforms?

Ecommerce, Shopify, Website Design & Development

Choosing the right ecommerce platform is a critical decision for any online business.  Two of the most popular options, Shopify and WooCommerce, do have a lot in common, but ultimately offer two different experiences. In this comprehensive comparison, we’ll dive into the features, pricing and pros and cons, so you can make an informed decision […]

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Migrating from Mailchimp to Klaviyo

January 24, 2024

Migrating from MailChimp to Klaviyo: everything you need to know

Email Marketing, Marketing

To stay ahead of the curve in email marketing, you need to choose the right tools for the job. If you’ve been considering a shift from Mailchimp to Klaviyo, you’re on the right track. In this comprehensive guide, we’ll walk you through the migration process step by step, highlighting why Klaviyo is the superior platform […]

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Shopify mistakes to avoid

January 18, 2024

9 Shopify mistakes to avoid

Ecommerce, Shopify, Website Design & Development

Shopify is one of the top ecommerce platforms, but that doesn’t mean success is automatically guaranteed.  As a certified Shopify partner, there are a few common mistakes we see over and over again, which cost merchants time, money and conversions.  In this blog post, we’ll explore some common mistakes that Shopify users often make and […]

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The best ecommerce platform for furniture & homeware brands

January 11, 2024

The best ecommerce platform for furniture & homeware brands

Ecommerce, Shopify, Website Design & Development

Choosing the right platform is a critical decision for any furniture and homeware brand. While there are an array of platform options available to merchants, we believe that Shopify ticks all of the boxes for sustainable growth in the furniture and homeware sector.  In this blog, we take a look at the key considerations when […]

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Shopify support and maintenance

January 3, 2024

So your Shopify store just launched – now what?

Ecommerce, Shopify, Website Design & Development

So your new Shopify store just launched. First of all, congratulations! There’s nothing quite like introducing your brand to the world and witnessing those initial sales come in. But the hard work doesn’t end here. In fact, it’s only the beginning.  In this blog post, we’ll explain what happens after your site launches, how you […]

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SEO trend predictions for 2024

December 19, 2023

SEO predictions for 2024

SEO

2023 was a very exciting time for SEO, with the explosion of AI generated content and all of the drama with ChatGPT and Microsoft – making AI more accessible than ever before. We’ve also seen a huge shift in the Google SERPs as they strive to reward EEAT (expertise, experience, authority and trust). In this […]

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How to create an international ecommerce strategy

December 14, 2023

How to create an international ecommerce strategy

Ecommerce, Strategy & Consultancy

Expanding your ecommerce business beyond borders can open up a world of opportunities for growth and increased revenue.  But venturing into the international market requires a well-thought-out strategy to navigate the complexities of different cultures, regulations, and consumer behaviours.  In this guide, we’ll explore the essential steps to create a successful international ecommerce strategy for […]

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Free resources to find relevant bloggers

December 7, 2023

13 free resources to find relevant bloggers

Marketing

Getting your product or service in front of the right audience is key to every business’s online success.  Blogs are great platforms to attract very targeted communities of potential customers with particular interests. In 2023, cyber space is full of blogs on literally any topic you can imagine. Whilst there are an overwhelming amount of […]

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The benefits of custom Shopify themes

November 27, 2023

The benefits of custom storefront Shopify themes

Ecommerce, Shopify, Website Design & Development

The importance of a visually appealing and seamlessly functional online store cannot be overstated.  Shopify, a leading ecommerce platform, has gained immense popularity for its user-friendly interface and robust features. While the platform offers a range of pre-designed themes, businesses looking to stand out and create a unique brand identity often turn to custom Shopify […]

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Shopify Plus vs Shopify Advanced

November 23, 2023

Shopify Plus vs Shopify Advanced: is it time to upgrade?

Ecommerce, Shopify, Website Design & Development

Understanding the nuances between Shopify Plus and Shopify Advanced is crucial for businesses looking to scale their online presence.  Both options offer cutting-edge features, but the decision to upgrade depends on various factors. In this guide, we’ll explore the key differences between Shopify Plus and Shopify Advanced and help you decide whether it’s time to […]

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Fashion ecommerce SEO strategies

November 16, 2023

4 SEO strategies helping fashion ecommerce brands dominate the SERPs

Ecommerce, SEO, Strategy & Consultancy

Fashion ecommerce is fast-paced and crowded, so standing out is paramount. To make it to the top of the SERPs, fashion brands need to embrace the latest trends not only in their product offering but in the world of digital marketing, too.  In this blog post we’ll delve into four powerful SEO strategies that we’ve […]

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