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Venture Stream Blog

We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.

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September 14, 2023

Fashion forward: ecommerce trends in the UK fashion sector

Ecommerce, News, Strategy & Consultancy

The fashion industry is one of the most dynamic and rapidly evolving sectors in the UK, with ecommerce playing an increasingly pivotal role.  As consumer behaviour and technology continue to evolve, it’s crucial for fashion retailers to stay ahead of the curve. In this blog post, we’ll explore the latest ecommerce trends in the UK […]

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Magento vs Shopify: the best ecommerce platform

September 7, 2023

Adobe Commerce vs Shopify: the Best Ecommerce Platform 2024

Magento, Ecommerce, Shopify, Website Design & Development

Choosing the right platform can be a game-changer for your online business. As we step into 2024, two heavyweights in the ecommerce platform arena continue to dominate the landscape: Adobe Commerce (formerly Magento) and Shopify.  Both offer unique advantages, but which one is the best choice for your ecommerce venture?  As Adobe Commerce and Shopify […]

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Shopify Apps to help increase sales

August 24, 2023

10 of the best Shopify apps to help increase sales

Ecommerce, Shopify, Strategy & Consultancy

Running a successful ecommerce business involves more than just setting up a stunning online store.  Shopify merchants are at an advantage when maximising their sales potential thanks to the Shopify App Store. By leveraging the power of Shopify apps, you can cater to various aspects of your business via simple integrations.  Whether it’s enhancing the […]

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How to develop a Christmas ecommerce strategy

August 22, 2023

Tis (almost) the season: how to develop a Christmas ecommerce strategy

Ecommerce, Strategy & Consultancy

Summer may not be over yet but the festive season is fast approaching. And while it’s the most wonderful time of the year, Christmas means a lot of hard work and preparation for ecommerce businesses. The months leading up to December provide a golden opportunity to create and execute a robust Christmas ecommerce strategy that […]

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The Netflix Effect & Ecommerce

August 16, 2023

The Netflix Effect & How Pop Culture Impacts Ecommerce

Ecommerce, Marketing, News

Unless you’ve been living under a rock over the past few years, the word Netflix will be very familiar to you. The streaming giant’s subscribers increase by around 10% each year, with approximately 238 million paid subscribers worldwide. The online format, lack of ads and reasonable prices have seen DVDs fall into oblivion, revolutionising the […]

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How to target luxury consumers

August 10, 2023

Luxury ecommerce trends: how to target the luxury consumer

Ecommerce, Strategy & Consultancy

The luxury sector has seen significant growth and transformation. As technology continues to shape consumer behaviour, luxury brands are embracing digital and omnichannel strategies to appeal to their discerning clientele. In this blog, we’ll explore the latest luxury ecommerce trends and delve into how to effectively target the luxury consumer. The luxury landscape The European […]

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How do Google's responsive search ads work

July 31, 2023

How do Google’s responsive search ads work?

Marketing, PPC

In the ever-evolving world of Pay-Per-Click advertising, staying ahead of the game is crucial for achieving optimal results.  Google’s responsive ads offer an innovative and dynamic approach to enhance your PPC performance. In this blog post, we’ll delve into the ins and outs of responsive ads, answering essential questions to help you harness their full […]

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How to avoid greenwashing in your marketing efforts

July 20, 2023

How to avoid greenwashing in your marketing efforts

Ecommerce, Marketing

Your customers are becoming increasingly environmentally conscious. And as a business, it may seem like a smart idea to adopt green marketing strategies to appeal to a growing market of eco-conscious shoppers.  While your intentions may be pure, you need to be careful not to fall into the trap of greenwashing. It’s a practice that’s […]

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Product page SEO

July 13, 2023

How to optimise product pages for organic search

Ecommerce, Marketing, SEO

Are you running an ecommerce business? If you are, then product pages need to be at the top of your list of priorities. A major factor in driving traffic and increasing sales, your website’s product pages are just as important as any other page type (if not more), but they’re often neglected and littered with […]

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Choosing keywords for PPC campaigns

July 6, 2023

How to choose the right keywords for your PPC campaigns

PPC, Strategy & Consultancy

Keywords play a crucial role in the success of PPC campaigns.  Chooisng the right keywords can significantly impact your campaign’s performance, click-through rates, and return on investment (ROI).  But how do you choose the right keywords for PPC campaigns? In this blog post, we’ll discuss the important factors to consider, helping you optimise your targeting […]

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How to prevent cart abandonment

June 29, 2023

10 proven strategies to reduce cart abandonment

Ecommerce, Marketing, Strategy & Consultancy

Cart abandonment can significantly impact your business’s bottom line. Studies indicate that the average cart abandonment rate across industries is 70%, and while this is a somewhat inevitable part of running an ecommerce website, there are ways and means of minimising cart abandonment and maximising conversion rate.  Let’s explore ten proven strategies to help retailers […]

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How to optimise your ecommerce website for voice search

June 15, 2023

How to optimise your ecommerce site for voice search

Ecommerce, Marketing, SEO, Strategy & Consultancy

Voice search is rapidly gaining popularity among consumers.  With the rise of voice-enabled devices like smartphones, smart speakers, and virtual assistants, optimising your ecommerce website for voice search has become crucial. By adapting your online store to cater to voice search queries, you can enhance user experience, boost visibility, and drive more conversions.  Let’s take […]

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