5 Benefits of Automated Email Marketing
September 5, 2018
Have you implemented automated emails into your marketing plans yet? If not, we have five reasons you should add automation to your email marketing strategy to improve your business all around. From saving time and money to increasing your customers’ lifetime value, automated emails can free up your marketing teams’ schedule and cultivate stronger relationships with your customers.
- Save Time and Money
Given the nature of automation, with a little upfront effort, your team will have more time available to focus on other tasks that can further improve your marketing strategy and increase your ROI. This also means you can grow your email marketing activities without spending any additional time or money on them.
- Improve Customer Experience
Email marketing automation allows you to nurture leads at vital points during the customer journey to improve your customers’ overall experience. Equipped with quality, up-to-date data you can implement personalisation and relevant messaging at the right moment to provide your customers with a better experience leading to increased conversions and customer loyalty. These behaviour based triggers can capture your customers during specific points in the customer journey to resolve issues before you receive a bad review or to close a sale that might not have otherwise been completed – this leads us onto benefit three…
- Recover Lost Revenue
As almost 76% of carts are abandoned at checkout (SalesCycle, 2018), automated Abandoned Cart reminders seem like a no brainer for recovering these lost sales. Running these reminder emails encourages customers to complete their orders without you lifting a finger. Instead, you and your team can busy yourself with more pressing matters, for example, upselling…
- Increase Average Order Value
Every good salesperson knows the importance of up- and cross-selling. Using personalised product recommendations based on customers’ previous purchases and browsing behaviour can entice consumers to spend more money per transaction. For instance, you can tie this strategy into your abandoned cart email by suggesting additional products based on the existing items in their basket or their shopping history, tastes or preferences.
- Increase Customer Lifetime Value
With the use of retention and loyalty strategies, you can boost revenue throughout your customers’ lifetimes. Automated drip campaigns keep your customers engaged allowing you to further personalise your communications and offers as you collect more and more data and feedback along the way. In an ongoing cycle, you can then use this information to develop more personalised automated drip campaigns to further your relationship with your customers encouraging them to spend even more on your brand.
These are only a few benefits of automated email marketing, but if you’re interested in learning more or are having trouble achieving the results you want with your automated marketing strategy, contact us today to find out how we can help.