Finnmark is one of the most respected sauna specialists. But when the team contacted us in 2025, it was clear that their website at the time needed improvements from an SEO, UX and CVR perspective. After auditing the existing setup, we felt that a better use of investment would be to undertake a complete retheme of the site, rather than polishing a theme that was fairly behind the curve in terms of best practice. Our development team designed, built and launched a new Shopify theme with a modern, high-end feel, immersive imagery and intuitive navigation.