Monster Plumb is a plumbing and heating supplies specialist, offering the best quality products at competitive prices. With over 50 years of experience in the plumbing and heating industry, the brand’s mission is to provide customers with a huge range of biggest brand names and most reliable products in the industry. Delivering excellent customer service is paramount to Monster Plumb, and they strive to make the purchasing process as easy and as efficient as possible.
Monster Plumb faces competition from a range of well-established retailers offering similar products, including household names with brick-and-mortar locations nationwide.
To address these challenges, our email marketing team devised an email marketing strategy to focus on customer retention and loyalty, driving sales and revenue through repeat business.
We began by redesigning Monster Plumb’s email template to create a mobile-first, fully responsive layout.
To support data protection and data cleaning best practices, we first ran a re-engagement campaign to ensure recipients were engaged, avoiding a large number of unsubscribes or abuse reports. Any unsubscribed/cleaned contacts were then archived.
We then proceeded to create a schedule of regular email campaigns in June 2022, sending 2-3 emails per month, in addition to resends to non-openers to maximise potential reach. In addition, welcome email and abandoned cart automations were implemented to nurture new subscribers and win back potential customers.
Since taking over the account, we’ve increased email subscribers by 22%. As of August 2024, Monster Plumb’s average open rate is 23% above the industry average.
We started working with Monster Plumb in June 2022. *June 2024 vs June 2023