Soren’s House offers Scandinavian-inspired, organic childrenswear, toys and more for eco-conscious parents. From nursery furniture to ethically made clothing, Soren’s House is a one-stop shop for all things natural and organic in the baby product market, promoting their ethos of a simple, magical childhood.
When Soren’s House came to us in 2021, they were struggling to rank for high-traffic keywords, and their website was outdated. They were falling behind more established competitors, so we embarked on a new Shopify website build to align with digital marketing activities.
In order to overcome these challenges, our SEO, development and design teams worked closely with Soren’s House to build a Shopify website that would contribute to better organic visibility and conversion rates.
Website audits were carried out to identify issues impacting site health and rankability, with technical fixes carried out by our SEO and development teams. For example, a number of broken backlinks were identified, so redirects to other relevant pages were implemented. We also audited collections, and found that there were a number of empty categories that would be deemed low quality by search engines, so these were eliminated to prevent them from impacting the rest of the site.
Thorough keyword research and competitor analysis helped us to identify opportunities for new collections, for example weaning products. Metadata was optimised for existing categories to ensure we were targeting the most appropriate keywords, and that all copy was of high quality and on brand. A blog audit was also carried out to identify where we could refresh and improve upon existing blog content, and to form a content calendar for future blogs, allowing the site to rank for more specific, long tail keywords via product comparisons, interior design inspiration and parenting guides.
We monitored PR placement opportunities in trusted publications and blogs, pitching for features based on relevant themes and domain authority, for example children’s gift guides, nursery interior design features and ethical childrenswear roundups. Our proactive approach landed Soren’s House multiple placements in leading publications like the Independent.
A custom theme was designed to reflect more refined branding, and to improve user experience across the board. This included custom product display pages to offer more control over how Soren’s House displays its products, and to drive conversions. An ‘optional extras’ feature was implemented where appropriate to create more opportunities for upselling, for example customers can add a nursery changing top to a chest of drawers to create a changing station. In addition, Reviews.io and Klarna were integrated to encourage sales.
*May 2023 vs May 2024