While ecommerce has become more prevalent in recent years, sports brands have had to work a little harder than other industries to win online sales. Even today, around 70% of sports sales are still purchased in-store.
We don’t have to tell you that sports apparel and equipment are highly considered purchases. If customers are going to buy online before seeing the product in person, then you need to make sure your website is showcasing them properly, and that your brand is viewed as trustworthy by potential customers.
From paid search campaigns that produce high ROI to blog content developed to drive organic traffic, we’ve helped Avec Sports compete with big-hitters in the sports sector.
Our award-winning work with Yogamatters and Shopify has earned us global recognition, and cemented the brand as an industry leader in ethical sportswear.
Many sportswear shoppers prefer an omnichannel approach, with many browsing on mobile but making the actual purchase in-store. If you operate both digital and brick and mortar stores then your website needs to work in harmony with your physical shops. If you’re solely an ecommerce business then your website needs to work even harder to convert potential customers. We collaborate closely with our clients to design, develop and build visually-stunning Shopify websites that inspire and convert.
Getting found online is essential for success in the digital world. Our SEO and content marketing strategies will improve your brand's visibility, drive organic traffic, and boost your search engine rankings. Our copywriting and creative teams will craft compelling stories that not only sell products, but a lifestyle, motivating and inspiring your target audience to take action through the power of the written word and digital design.
Paid media campaigns that empower sports brands - we can help you increase visibility across social media, Google Shopping and the SERPs through highly targeted PPC ads. Promote products, advertise your latest promotions and reach the right people at the right time ensure your PPC budget works as hard as you do.
Our team consists of seasoned ecommerce entrepreneurs who understand the challenges your business faces, because they’ve faced them too. We’ll work with you to develop a bespoke ecommerce strategy that aligns with your brand’s vision and goals. From conversion rate optimisation via heat mapping and A/B testing to data analysis and reporting, we can steer your sports ecommerce business to success.
No content strategy would be complete without email marketing. A highly effective strategy for sports and athleisure brands, email marketing offers many opportunities to connect with your audience, build brand loyalty and drive sales. From newsletters updating your customers on the latest developments and product releases, to editorial pieces that offer value to your audience and remarketing emails to target lapsed customers, we’ll make sure each and every email inspires, motivates and encourages action.
In the world of outdoor wear, building trust is essential. And when you’re trying to reach an audience who often go off the grid, it can be challenging to get your message across. We craft immersive and inspiring marketing campaigns through online and offline channels, whether it be through POS, email or digital PR campaigns.
To reach this type of audience, building a sense of community is key. Whether it’s picking authentic influencers and brand ambassadors to collaborate on user generated content or developing a cross-selling sales strategy, we combine creative concepts with a data driven approach to ensure business grows.