Data analysis and reporting are absolutely vital to the success of any business. Not only can data be used to determine the success of marketing campaigns, it also provides analysis of how your users navigate around your website.
Findings can then be used to make changes that will improve performance. Websites with no data tracking set up often miss out on new customers, meaning conversion rate and revenue suffer. Having correct tracking set up with clear and simple reports allows us to see where users are dropping off your website. This is particularly important for ecommerce businesses that rely on their website to convert – data can be used to determine why your customers aren’t completing the checkout process, or why they’re choosing to shop elsewhere.
We pull data from a wide range of sources, such as Shopify, Google Ads, Facebook Ads, Mailchimp, Google Search Console and Google Analytics, and collate it all into a sleek, custom dashboard so you can see everything in one place.
We send detailed reports every month to all clients, so they know exactly how their website, campaigns and specific marketing channels are performing in relation to their business’s unique KPIs.
Not sure where to start? We can take care of setting up all of the necessary data and tracking tools so you can rest assured everything is running as it should be, making it easy to track the performance of your campaigns in real-time.
If you’d like to learn more about reporting and data analysis, we offer training sessions that teach you how to effectively audit your data, set up reporting and use your custom dashboards to their full potential.