Start a Project

Boost your online engagement from local search with our comprehensive, results-driven local SEO strategies

Contact us See our work
Local-SEO

Local SEO is essential for businesses with a physical presence or that operate in a particular geographic area. Whether you serve one town or city, or have several locations across an entire region and beyond, with 46% of all Google searches seeking local information, an effective local SEO strategy is paramount.

In order to increase your online presence for relevant local searches, our team of local SEO specialists will devise a tailored strategy unique to your business. Whether you’re seeking to increase footfall in a physical store or location, or you wish to attract business from specific areas, a local SEO strategy will enable you to drive local awareness, bolster engagement and optimise for conversions.

Womble Bond Dickinson website on desktop and mobile
Womble Bond Dickinson

We work with law firm Womble Bond Dickinson to promote their offices across the UK, targeting audiences located in specific locations.

Heart of England Funerals website on desktop and mobile
Heart of England Funerals

Through localised keyword and content strategies, we help Heart of England Funerals reach the people searching for their services across multiple cities nationwide.

Our Local SEO Services

Localised content optimisation

Through extensive audience and keyword research, we’ll identify the search demand in your area and optimise the content across your website to suit. From the metadata down to the core landing pages of your site, we’ll make sure each piece of content is up to scratch when it comes to getting noticed by your target audience in your locality.

Localised technical SEO

While technical SEO is largely about optimising your site for search as a whole, it also has a part to play in a local SEO strategy. From appropriate location Schema markup to gaining rich results and increasing your SERP ‘real estate’, we ensure your website is set up to make the most of its local search presence.

Localised content creation

Designed to provide value to your target audience and boost your organic visibility in local search results, we’ll devise a content strategy that combines industry best practices with a unique approach tailored to your business. Our comprehensive local content strategy will seek to establish your business as a local thought leader to gain trust and authority in your area.

Google Business Profile management

An effective Google Business Profile (previously known as Google My Business) setup is a core component for local SEO. Many users navigate options for local companies through Maps, and Google Business Profile optimisation can help you appear in these results. Google naturally supports and promotes its own content, and as such creating an optimised GBP is a great tool for promoting your business among searches that your website may not yet rank for.

Local Citations

Ensuring consistency across your local citations, from news publications to business directories, is key to bolstering your local SEO. We can conduct an extensive audit to identify your existing citations and build further off-site listings from established directories and platforms, which in turn works to improve the local performance of your own website.

Common Questions

What is Local SEO?

Local SEO is a strategy that works to improve your organic visibility for searches where users are seeking local information, services or suppliers. Think of ‘near me’ searches, where a user is looking for a business that can meet their needs within their vicinity. Local SEO is a way to ensure you appear in the search results in such circumstances.

Why is local SEO important?

Organic visibility within local search is important for several reasons, as an effective strategy can increase foot traffic in physical locations, ensure you remain competitive within your industry and area(s) of operation, and establish trust levels with your local audience. All of these factors can contribute to an increase in conversion rates.

What is Local SEO for?

Our local SEO services are ideal for businesses that serve, operate or have a physical presence in a particular area. Whether you’re a brick-and-mortar retailer looking to increase footfall in-store, a multi-location business seeking to improve your organic visibility across all locations, or a service-based company aiming to target customers in specific geographic locations, we can help you get noticed.